Our Story

Some people hear the ocean and feel it — that pull toward open water, salt air, and the kind of freedom that only comes when the shore is behind you and the horizon is ahead.

LunaSea Coastal was born from that feeling. And from two dogs named Luna and Kiwi.

Luna and Kiwi were rescued from Puerto Rico and made their way to the Gulf Coast of Southwest Florida — where they found their forever home on the water. Every boat day, every beach morning, every sunset from the stern is a reminder of how far we've all come. That's the spirit behind this brand.

We're a coastal lifestyle brand built for the people who live it — the boaters and beach-goers, the early-morning fishermen and late-afternoon dock sitters, the ones who drive toward the water whenever life gives them the chance. We build apparel and gear worthy of every mile of coastline this country has to offer. Quality that holds up to salt, sun, and serious use.

We believe in the American tradition of building things right. We believe the best moments in life happen somewhere between the water and the sky. And we believe that home is wherever the tide brings you.

LunaSea Coastal. Built for the coast. Built for the free. 🐾⚓